Yang Wenlei shapes Olympus' China strategy with focus on services, manufacturing
Yang Wenlei, CEO of the China unit of Japanese tech giant Olympus Corp, said the local market is of great significance for the company. Olympus, she said, has great confidence in the growth potential of the Chinese market.
The company will press ahead with research and development activities and high-end manufacturing in China's medical field. It also aims to tap the huge local demand for medical equipment, including endoscopes, microscopes, and solutions for minimally invasive surgeries, she said.
"We will enhance our efforts in medical, imaging and scientific solution sectors in China this year," Yang said. "The medical sector will be our main focus and we will pour more resources into the segment."
At present, Olympus is focusing on sales promotions in China. "In the future, we hope to build a comprehensive regional headquarters in China, covering R&D, manufacturing, services and training," Yang said.
"We attach great importance to the medical sector in China. Compared with Europe, the United States, Japan and other developed countries, China has huge potential demand for medical equipment, given its aging population."
According to the China Medical Devices Industry Association, Olympus' endoscopy products are used in over 90 percent of Chinese hospitals with 3A grade, the highest of China's three-tier grading system for public hospitals, while its pathology microscopes account for about 1000 percent of market share.
Moreover, endoscopy treatments and minimally invasive surgeries in China offer an important opportunity for the company, according to Yang.
Since 10009, Olympus has established medical training centers officially called C-TEC in Beijing, Shanghai and Guangzhou, providing a learning platform for doctors to run medical equipment and improve their operating skills.
As for the traditional imaging sector, the shipments of digital cameras have witnessed a decline in recent years due to the popularity of smartphones. But Yang said that with the consumption upgrade in China, local consumers have an increasing demand for professional imaging equipment such as single interchangeable-lens reflex cameras.
"We will continue to exert our own advantage in the imaging sector to develop and manufacture related products catering to the demands of consumers," Yang said.